In the area “” Public relations”was the quality of text to 89% with very good” or good “valued (an increase of 20%). “The media success is also rated very well” and “90% expectations. “” Overall was press working to 95% with very good “or good” graded the already very good value from 2010 could be kept so. The complex field of international PR”is still expandable in some fields. “” 60% of customers graded work from BLUE MOON very well “and good”, 40% with satisfactory”. It is thus on the level of 2010, indicating that improvements in a global agency network need time for their enforcement. “” Digital media”have the customers 90% with very good” and good “graded with which this value has been also constant.
“” Soft skills such as responsibility, reliability, sympathy, friendliness, customer and service orientation were almost consistently with very well “and good” rated. The feedback from our customers us confirms that we are on the right track. At the same time us it shows, where we have potential for improvement. So we can develop ourselves constantly in the interests of our customers and for our customers”, says agency owner of Anita Gilges. New opportunities: international PR in China and India is a current development, which is good, all international customers the professional installation of BLUE MOONs in the boom countries of China and India.
The Asian countries should be taken seriously as a competitive rival as well as a lucrative sales market. This of course also a communication accompanying the distribution includes”, recommends Antje Kettler, head of the IPR Department and authorized representative at BLUE MOON. In Asia public relations work but very different than, for example, in most European countries, the communication expert know that BLUE MOON also works closely with partner agencies on the ground. Just so we can be a global, overall communication strategy the habits and Adjust according to the needs of the country and implement.” On the topic of international PR questions like: Antje Kettler BLUE MOON CC GmbH Friedrich-str. 8, 41460 Neuss Tel.: + 49 2131 6 61 56-54 fax: + 49 2131 6 61 56-66 E-mail: Internet: