Commercial Hook

Currently prevailing concepts of comfort, speed and simplification, which has characterized the loans faster. By many councils that provide institutions and consumer agencies to educate users about the dangers of this form of credit, we almost always end up falling into the trap. The explanation can be found in aggressive advertising campaigns. Today bids are overwhelming and come from everywhere: Internet, television, newspapers, brochures, etc. The most vulnerable users to the stimuli of these companies are those that need urgent liquidity, have more debts than income. One of the risks is TAE (annual equivalent rate), because it can be converted into an orgy of spending for the borrower. What causes bewilderment is that it fluctuates between 10% and 20%, almost twice as much as the APR of bank loans. Commercial strategy of fast credits there who explains that increasingly in the family economy, due to black prospects influence the loans faster recovery, restriction of conventional credit and strategies that apply the companies dedicated to give immediate money.

They sell the easy money in 24 or 48 hours emotional blackmail, fast and comfortable commercial hook, relatively accessible dues processing instantly well explained the offer of loans faster to saturate the market, thanks to the financial crisis that has changed the behavior of financial institutions. Defend us from these marketing tactics is a more sensible option in times of crisis. Check the difference between advertising and total cost of the loan. Beyond the imperative need of liquidity, we recommend as a last option loans faster. Therefore, we must avoid the exorbitant expense of money, know to differentiate between basic needs and simple domestic whims.