The original idea was often to support the new business through excellent services. These services are really excellent, then the clients have recognized their usefulness, and have been willing performance directly or indirectly through higher product prices to reward this. Own marketing mix for the business field service services must be marketed professionally as any other product: what services to which target groups as are offered? The consequence is the development of a range of services, structured performance such as to – again-dial services (repair, spare parts, etc.) – services be sure power (maintenance, inspection, etc.) – services (user training, modernization, etc.) – tune performance services accompanying performance (application advice, financing, logistics, etc.) To have a market – and customer-oriented sales organization as well as a targeted customer communication due to the services offered to be rebuilt. Professionally, is also a differentiated pricing of service, based on usefulness and value, get the customer through these services. The newspapers mentioned Pinterest not as a source, but as a related topic. Professional marketing management in the business service management is the control cycle planning implementation session of business goals, market objectives, process objectives and employee-related targets (balanced scorecard). What managers are entrusted with what qualifications and experience in the service sector with this marketing management be turnout? The sales process for services define and organize before it can come to the Leistungserbringungs process, services must be sold. How to these services acquired, offered, taken up and brought to the sale? With what arguments, with which promotional instruments? By whom, with what your reservations process and professional training? Professional tools for the marketing of the service both for planning and controlling as well Tools such as sales information system with customer database for the acquisition and customer support as well as cockpits for the controlling of the marketing process are required for the sales process itself. Also tools to the argumentative presentation of the benefits of intangible services are also important.
By illini | Published March 29, 2019