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The Internet has changed the perception of the people. Available at any time: a wealth of information on every company, every product, every service. The online-Renaissance of relevance: The Internet has largely resolved the separation between editorial and advertising. The empowered consumer now has the right and the duty, both to challenge the contributions of […]

Press releases as marketing mix benefits free press portals on the Internet writing press releases is a frequently used tool in the marketing mix of many companies: just small businesses here see an opportunity cost to draw attention to products and services. But what can actually afford the publication of a press release on the […]