Perhaps that is why prospective foreign buyers prefer to visit different websites in the privacy of your home, in a way they are not subjected to any commercial pressure, and extracted from them the information necessary to later engage already in contacts and interviews on a well-documented basis, with companies that most interest them. By the same author: Shopify. The immense potential of this tool is starting to be discovered now. And just when the pace of sales has begun to slow down that many developers are making a smooth transition from the model of marketing delegated abroad towards direct marketing using his own website as a main showcase. The showroom in hotels, the inspection flights and expensive catalogs in full color, are giving passage to the virtual perspectives, the multilingual call center, chat with the commercial in real time and the downloadable PDF brochure. So, despite a trend downward in recent years, is a light at the end of the tunnel. Recovery of Germany seems just around the corner, the escalation of prices has moderated and a prospect of lower inflationary pressure portends that interest rates will not rise much more. To take full advantage of the opportunities that can be opened in this new scenario, it is important to understand what are the key aspects that can influence the largest or minor success of a real estate portal that aims to commercialize housing in foreign markets. Most of these factors are related to a common concept: locate. It’s present, argue, inform and compete in search engines from the perspective of the customer to which we are heading. Locate product information if you look at any inmobiiario portal web traffic analysis, we will discover that it is very easy to identify a search pattern that repeats itself over and over again: type of housing + situation, such as villa en Marbella; apartment in Benidorm or Semidetached in Santander, for example.