Consider these trends in relation to the designer brands. 1. Accurate, clear brand identity Tangible and intangible attributes brand, creating a unique set of signs that identified the actual brand name, must be present at the creation of the concept flagship store. Tom Ford, artdirektor Gucci, explained the challenges facing flagship store of the company, as follows: 'We wanted to shop, connecting into one sensual full aesthetic experience that you feel going into a large room. Log in to the store should be like a scene and cause feelings similar to your appearance on the threshold of an exciting restaurant.
At the same time it is necessary to store in the fashionable luxury housing was present, so that from inside, you feel completely 'Packed' and relaxed '. Philosophy of Gucci, or the philosophy of relaxed luxury, embodied in the architectural, functional and colors of flagship stores. 2. Consumer benefits of The consumer brand name is usually not possible poznako mitsya with the creative designer of laboratory and process of creating the most wear. Flagship stores, thus performing the function of 'person' or 'house' brand. The interior of stores often unique design solutions aimed at creating an absolute comfort to customers (the size of the fitting, the height and width of commercial equipment, recreational, etc.).
Another feature that operates flagship stores – the creation of the circle of permanent clients, organizing events to build and sustain customer loyalty. 3. Strengthening the brand's assets have flagship store there is a possibility represent all possible forms of brand assets, including symbols, color, music, unique product line.