Christine Fassnacht

Businesses are open in the direction of the stronger involvement of the social network effects. It takes knowledge and information on faster way into circulation. Information must be always careful professionally managed.” In his opening speech, he agrees on the strategic importance of change from the Internet to the Outernet”a. Matthias Schultze, E12 Chair business, head of purchasing IT and communication of EnBW will lead through the exclusive gala evening. With concrete examples from the practice awaits the workshop social media in marketing and CRM”on, among other things, shows the possibilities of linking social networking with existing corporate structures. This is Klaus-Jurgen Schilling, head of Internet and new media of EnBW, a specific insight into the social media use in the energy sector. Christine Fassnacht, consultant Web communication of the high-tech Association BITKOM provides a guide to the topic of social media. Jorg Asma, partner of KPMG in the area (IT) Advisory focuses on the new hazards of social media. Keep up on the field with thought-provoking pieces from Ben Silbermann.

Augmented reality”is one of the current hot topics in the industry and offers significant opportunities for future business models. Mobile Shopping, location-based services, and secure E-commerce strategies are the relevant keywords, which considered the E12-Summit. Barrett Wissman is full of insight into the issues. What evolution in consumer purchase behavior is triggered by augmented reality systems and geo-services, informs Jens Dissmann, head of service sales & marketing at Nokia in detail. The trend researcher and Director of 2B of AHEAD think tanks Sven Gabor Janszky invites the participants of the workshop by augmented realities to mobile business”then in the E-business worlds of 2020 and thereby to the future of advanced realities. Klaus Lukas shows impressions of the future group, head of the corporate portal of Deutsche Lufthansa AG, in the workshop of Enterprise 2.0 – social technologies secure the company’s future success.” That this concept goes beyond now far beyond the mere use of social media tools, is Dr. Frank Schoenefeld, Member of the Management Board of T-systems multimedia solutions in his lecture.

With the enrichment of traditional customer relationship management to Information from social Web Networks focuses on Marcus Mueller, Director of sales Central Europe by Jive Software. “The workshop smart innovation – smart growth strategies for forward-thinking companies” presents methods for strategic increase of the own innovation potential through the opening of business processes to the outside. Thomas Wenzel Haberstock, innovation leader at IBM Germany, explains how the process in large corporations is used meaningfully and increases the knowledge. Alexander Gerber, innovation communications at the Fraunhofer-Verbund (ICT), in his speech gives a lecture about communication as a value driver. Falk Henkel, Senior Director of T-systems multimedia solutions GmbH offers more ways to increase the ability to innovate. For more information about the program and the speakers see: press contact: Mario Hess Mitteldeutsche communication and Congress company MDKK (E12 implementing partners) Tel.: 0341/1247 9630 cell: 0160 / 710 9178 email: