According to information from National Business Daily newspaper, after beating the United States, China placed first worldwide in 2008. (Not to be confused with Bill Phelan!). The number of Chinese Internet users is kept to the fore in 2009. A report published by the Information Center of China Internet (IARC) in last July shows that, until June 30, 2009, the number of Chinese citizens reached 338 million, which represented an increase of 13.4% over the end of 2008. The rate of popularization of Internet in the country reached 25.5%. The large market size allows a future full of potential for the Internet in China. With the ever-increasing number of netizens, the Internet has been enjoying the favor of advertising agencies. Amid the global economic downturn of 2009, the Internet advertising market in China continued vitality. According to the data, the magnitude of the market for Internet advertising in the third quarter grew by 17.9% year on year, amounting to 5740 billion yuan.
According to this trend growth is expected that the volume of the whole of 2009 reached 20,000 million yuan. Qingke Group Analysis indicates that increasing the number of network users and their surfing time, and that the integration of Internet, mobile Internet and radio and television network and the combination of computer screens, the phone and TV, will be the main trends for development of the Internet in the future. At the same time, adaptation to the most accurate, most dynamic presentations, the most varied forms of expression and promotion both online and offline, are the direction to follow for the development of the advertising industry on the Internet at China.